Discipline

Discipline is a company with the aim of developing collections entirely Made in Italy, synonym for conscious and sustainable choices. The identity of our brand is symbolised by the main use of natural materials, as they are an emblem of wellness. Natural materials are efficient, resistant, recyclable, biodegradable. They require low environmental impact manufacturing processes and are a guarantee of long-lasting functional and aesthetic features. We convey these concepts through an essential and authentic design, capable of generating a sense of familiarity, yet of surprise and emotion, in line with Italian quality and style. Our collection revolves around the idea of flexibility, versatility and adaptability, carefully considering the domestic environment as well as the working and public spaces. It is created with the purpose of sharing both a clear identity and a sense of belonging with those who select us.

Sharing design, finding solutions to problems, interpreting behaviours, bringing discipline into projects, everyday simplicity, real values, today’s luxuries, not forgetting to smile, energy, good feelings, emotional experiences, long lasting, natural materials, beauty, awareness, rediscovering common sense.

WOOD

Symbols of the ash tree are tenacity and adaptability. It’s always been an ally of man in the production of artefacts. It grows rapidly and abounds in our woods. Oak is very elastic. This wood has the privilege of reminding of the sea, of wine and of precious and durable things. The woods we use come from sustainable management forests.

CORK

Its virtues make it a useful material: squeezable, elastic, fl oating, waterproof, light, tactile and resistant. It’s a vegetable, biodegradable and recyclable material. It’s generous but youand resistant. It’s a vegetable, need to wait the right time to extract it from the plant.

METAL

Its adoption marks an outstanding passage in the history of Man’s evolution. The actions performed to work it, mould it and forge it are metaphors of formation and vehicles of creativity. Hardness and strength are closely associated properties of all metals.

GLASS

It looks like the work of a spell and it’s able to cast them. It bewitches both in transparent, mirrored or coloured version. Essential companion in everyday life - both as an humble or a precious object - whether useful or superfl uous. It allows seeing inside and beyond things.

TEXTILE

Weft, warp, weaving, intertwining, yarn. Fabrics as scenery, context, composition. Fabrics as touch, protection, choice. Only natural fi bres: cotton, wool, linen. Fabrics convey fascinating stories, related to their origin and manufacture. Innovation does the rest.

LEATHER

Expression of primitiveness and innovation, leather implies competence and care for traditions, passed on from one generation to the next. It ages and improves. It has its own scent and tactile qualities. It requires care yet it loves to be used and worn out.